The
Smile Avenue Standard
Six promises. In writing. Signed. Kept with everyone you love, at every single visit.
Here’s what we’ve put in writing for every patient: you’ll see what we see, you’ll have the price before we begin, and if we ever fall short, we make it right on the spot.
We signed it so you can hold us to it.
The six promises
These aren’t values. Values are what an office puts on a wall. These are promises, which means each one can be kept or broken, and you get to decide which happened.
If you don’t need treatment, we’ll be the first to tell you.
If we look at something and it’s stable, we’ll tell you it’s stable and we’ll watch it. It’s also the promise that costs us the most money, which is exactly why it’s number one.
You’ll see everything we see, on the screen, in plain English. And you can take the images with you.
Not described to you. Shown to you. If we can’t show it to you, we won’t ask you to fix it.
You’ll have the price in writing before we begin. If anything changes, we stop and tell you first.
Before any treatment starts, you get a written estimate. Nobody at Smile Avenue finds out a number for the first time at checkout.
Have a treatment plan from anywhere? Bring it. We’ll review it with you, straight answer, no charge.
We’ll look at it with you and tell you what we think, at no cost, whether or not you ever become a patient. Sometimes the answer is that the plan is good and you should go do it.
You’ll never have to start over.
Whoever you see has read your chart, knows your name, knows your kids’ names, and knows what you told us last time. Every visit, every doctor.
If you ever feel rushed or pressured, tell us before you leave. We’ll make it right on the spot, and your next in-office whitening is on us.
From the founder
Why I wrote these down
I’ve been told my whole career that I expect too much. They’re right.
Years ago my mother came home from a dental visit with four crowns already scheduled. She wasn’t upset. She had said yes the way you say yes to someone who went to school for it. When I asked what was wrong with the teeth, she couldn’t tell me. Nobody had shown her anything.
She had no way to know whether any of it was true, and nobody in that room was on her side.
So I built the office I couldn’t find. I wrote my standards down, I signed them, and I put them in front of you so you can hold me to them.
These six promises are my standard. They’re yours now too.
Founder · Smile Avenue
Any dentist can guarantee a crown. We guarantee how you’re treated.
At every visit you’ll be heard, you’ll understand your options, and you’ll never feel rushed or pressured.
I’d rather earn your trust than your business.
Rushed, unheard, pressured, or confused? Tell us before you leave, or within 48 hours.
You decide whether we fell short. We don’t argue.
We’ll make it right on the spot.
Your next in-office whitening is on us.
Founder · Smile Avenue
Expecting more doesn’t mean expensive.
We want to be clear about what the Standard is and isn’t.
Expecting more means straight answers, prices in writing before we start, and a team that already knows you when you walk in. It doesn’t mean a bigger bill or a fancier waiting room.
These six promises are kept with every single patient who walks through the door. The child in for a first cleaning, the family on a membership plan, the person who hasn’t seen a dentist in ten years, and the patient in the middle of a large case. All six, every one of them, every visit.
High standards for everyone. Not fancy dentistry for a few.
What we bought so we could keep them
Promise 2 only works if we own the machine that takes the picture. Promise 5 only works if your crown never leaves the building.
There’s coffee. There’s a blanket and Netflix if you want them. Those are nice. They are not the reason to come here.
3D CBCT imaging
Full 3D scans of your jaw, taken here. The actual image on the screen next to you instead of a description. Keeps Promise 2.
Scanners & 3D printing
No trays of impression material. A wand, a few minutes, and a model, a surgical guide or a night guard printed here, not ordered out. Keeps Promise 5.
Digital X-rays
Low-dose, on the screen in seconds, turned toward you. Keeps Promise 2.
Our own dental lab
Crowns, veneers and restorations made on site. Nothing is mailed out, nothing waits in a queue at someone else’s bench. Keeps Promise 5.
Pearl AI
A second set of eyes on every X-ray. The software highlights what it sees; then we show you. Keeps Promise 2.
Invisalign
Planned from your own scan, checked by the doctor who already knows your chart. Keeps Promise 5.
Patient portal
Forms, your plan with the price on it, and booking, all from your phone before you walk in. Keeps Promises 3 and 5.
Zoom! whitening
The in-office whitening we do every day, and the one we owe you if we ever fall short. Keeps Promise 6.
- 2017Founded in Cypress
- 2019In-house dental lab opens
- 2021Katy location opens
- 20243D imaging and digital scanners
- 2026Four thousand reviews
Four thousand people already checked
4.9 stars across both offices. These four aren’t about how nice we are — they’re about the promises.
“They walked me through every step and I like how they explained all of my scans to me. I never felt rushed and didn’t have to wait past my appointment time to be seen.”
Lindsay C. · Katy · April 2025
“This office is super cute and clean, the staff is friendly and helpful and patient and their pricing is very fair. It’s not close to where I live but I’m willing to make the drive.”
Kristy G. · Cypress · March 2025
“I relocated while getting an implant completed. Smile is picking up where my other dentist left off. My first visit was a great experience overall.”
Stephen M. · Cypress · May 2025
“Everyone was extremely pleasant, helpful and listened to my needs. I felt the care was well rounded and all my dental pictures and the cleaning process was explained thoroughly.”
Kelly W. · Cypress · March 2026
Promises kept
The Standard only means something if you can see it happen. These are real.
Two offices. One chart. One standard.
Fair questions
Is the whitening real, or is there fine print?
What if I feel like a promise was broken after I get home?
Do I have to become a patient to get a second opinion?
How do you keep these promises when you get busy?
Come hold us to all six.
Your first visit is where the Standard stops being a page and becomes something that happened to you. Bring your questions. Bring a treatment plan from somewhere else if you have one.
And if the honest answer is that you don’t need anything, you’ll hear that from us first.