The Smile Avenue Standard
Six promises. In writing. Kept with everyone you love, at every single visit.
We signed it so you can hold us to it.
The six promises
These aren’t values. Values are what an office puts on a wall. These are promises, which means each one can be kept or broken, and you get to decide which happened.
If you don’t need treatment, we’ll be the first to tell you.
If we look at something and it’s stable, we’ll tell you it’s stable and we’ll watch it. That’s why it’s number one.
You’ll see everything we see, on the screen, in plain English. And you can take the images with you.
Not described to you. Shown to you. If we can’t show it to you, we won’t ask you to fix it.
You’ll have the price in writing before we begin. If anything changes, we stop and tell you first.
Before any treatment starts, you get a written estimate. Nobody at Smile Avenue finds out a number for the first time at checkout.
Have a treatment plan from anywhere? Bring it. We’ll review it with you, straight answer, no charge.
We’ll look at it with you and tell you what we think, at no cost, whether or not you ever become a patient. Sometimes the answer is that the plan is good and you should go do it.
You’ll never have to start over.
Whoever you see has read your chart, knows your name, knows your kids’ names, and knows what you told us last time. Every visit, every doctor.
If you ever feel rushed or pressured, tell us before you leave. We’ll make it right on the spot, and your next in-office whitening is on us.
From the founder
Why I wrote these down
I’ve been told my whole career that I expect too much. They’re right.
Years ago my mother came home from a dental visit with four crowns already scheduled. She wasn’t upset. She had said yes the way you say yes to someone who went to school for it. When I asked what was wrong with the teeth, she couldn’t tell me. Nobody had shown her anything.
She had no way to know whether any of it was true, and nobody in that room was on her side.
So I built the office I couldn’t find. I wrote my standards down, I signed them, and I put them in front of you so you can hold me to them.
These six promises are my standard. They’re yours now too.
Founder · Smile Avenue
A visit here isn’t something to get through. It’s something you’ll actually look forward to.
At every visit you’ll be heard, you’ll understand your options, and you’ll never feel rushed or pressured.
I’d rather earn your trust than your business.
Rushed, unheard, pressured, or confused? Tell us before you leave, or within 48 hours.
You decide whether we fell short. We don’t argue.
We’ll make it right on the spot.
Your next in-office whitening is on us.
Founder · Smile Avenue
Expecting more doesn’t mean expensive.
We want to be clear about what the Standard is and isn’t.
Expecting more means straight answers, prices in writing before we start, and a team that already knows you when you walk in. It doesn’t mean a bigger bill or a fancier waiting room.
These six promises are kept with every single patient who walks through the door. The child in for a first cleaning, the family on a membership plan, the person who hasn’t seen a dentist in ten years, and the patient in the middle of a large case. All six, every one of them, every visit.
High standards for everyone. Not fancy dentistry for a few.
Better tools, better visits
We use the technology that makes a visit easier on you: clearer pictures, fewer appointments, and no surprises.
Tap any one to see what it is and what it does for you.
3D CBCT imaging
A 3D scan of your teeth and jaw, taken right here in the office. It shows us the whole picture, so implants and other treatment are planned with no guesswork, and we can show you exactly what we see.
Scanners & 3D printing
A small wand scans your teeth in a few minutes, so there are no gooey impression trays. From that scan we print models, night guards and surgical guides right here, which means a better fit and less waiting.
Digital X-rays
X-rays that use far less radiation than old film X-rays and appear on the screen in seconds. We turn the screen toward you and walk you through what you’re looking at.
Our own dental lab
Your crowns, veneers and other restorations are made in our building instead of being mailed to a lab somewhere else. That means fewer visits, faster turnaround, and adjustments made down the hall, not across the country.
Pearl AI
Software that reads your X-rays alongside the doctor and marks anything that looks like decay or bone loss. Two sets of eyes on every image, so small problems get caught while they’re still small.
Invisalign
Clear, removable aligners that straighten teeth without metal braces. Your plan is built from your own digital scan, so you can see the expected result before you start.
Patient portal
One place on your phone for your forms, your treatment plan with the price on it, and booking. Paperwork is done before you arrive, and you always know what’s next and what it costs.
Zoom! whitening
Professional whitening done in the chair, in about an hour, that brightens your teeth several shades in one visit. It’s also what we give you, free, if we ever fall short on one of our promises.
Why people choose Smile Avenue
“They walked me through every step and I like how they explained all of my scans to me. I never felt rushed and didn’t have to wait past my appointment time to be seen.”
“This office is super cute and clean, the staff is friendly and helpful and patient and their pricing is very fair. It’s not close to where I live but I’m willing to make the drive.”
“I relocated while getting an implant completed. Smile is picking up where my other dentist left off. My first visit was a great experience overall.”
“Everyone was extremely pleasant, helpful and listened to my needs. I felt the care was well rounded and all my dental pictures and the cleaning process was explained throughly.”
Promises kept
The Standard only means something if you can see it happen. These are real.
Two offices. One standard.
Fair questions
Is the whitening real, or is there fine print?
What if I feel like a promise was broken after I get home?
Do I have to become a patient to get a second opinion?
How do you keep these promises when you get busy?
Come hold us to all six.
Your first visit is where the Standard stops being a page and becomes something that happened to you. Bring your questions. Bring a treatment plan from somewhere else if you have one.
And if the honest answer is that you don’t need anything, you’ll hear that from us first.